Built, Not Discovered is a truth-based guide for athletes and parents who want real opportunity in recruiting and in life. Derek Bertrand—varsity coach, police detective, and founder of DeBree Football—breaks down what college coaches actually look for and why talent alone is never enough.

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This book teaches athletes how to build discipline, consistency, and character, while also mastering the recruiting essentials: communication with coaches, updated highlight film, strong academics, and professional outreach. It also explains the reality of college sports as a business and why coaches recruit athletes they can trust with their program and livelihood.

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With chapter takeaways and checklists for both parents and athletes, Built, Not Discovered delivers a clear message: opportunity isn’t found—it’s earned through the little things done consistently when no one is watching.